One brief. A full content library.
More direct bookings.
Brief-led video content shot by vetted local creators — delivered in 14 days. Every direct booking you win back saves you 15–30% in OTA commission. Your content pays for itself fast.
Your guests can tell the difference between a real place and a render. So can we.
AI-generated imagery is everywhere. Guests have seen millions of perfectly lit, suspiciously perfect hotel rooms. They scroll past them. What stops them is something that feels like a real person went there — and loved it.
Every piece of content we produce is shot by a real creator, in your real destination. That's why authentic content converts 4× better than polished brand photography — and why the properties winning on direct bookings have figured this out.
Guests notice
74% of travellers say authentic UGC influences booking decisions more than professional photography.*
Destination-native
Our creators live and work in your market — they shoot your destination as guests actually experience it.
Real trust, real bookings
Direct bookings are won by trust. Content that feels real builds it faster than anything a brand can say about itself.
* Stackla Consumer Content Report, 2021.
Why content is your best investment
Most properties treat content as a cost. The ones winning direct bookings treat it as revenue infrastructure — and the numbers back it up.
Direct bookings are worth 15–30% more
Every booking through Booking.com or Expedia costs you $30–$60 on a $200/night room. Content that drives guests to book direct doesn't just pay for itself — it compounds.
Ten guests a month who book direct at $200/night, saving 30% commission = $7,200/year you keep. A Sprint is $2,500. The maths writes itself.
Authentic content converts 4× better
Audiences can tell the difference between real and rehearsed — every time. Stock-looking photography blends into every other listing. Travellers choose properties that feel real.
Guests who find you on Instagram, TikTok, or your own site and book direct are your most valuable guests — zero commission, zero margin shared.
Fresh content means fresh bookings
A single agency shoot costs $4,200+ for one format. One Le Collectif Sprint delivers a full library — multiple formats, multiple channels — in 14 days, at a fraction of the cost.
An agency licenses you images for a year. A Sprint gives you a content library you own forever. No renewals. No restrictions.
Buffalo Board Riders
Proof of volume. Our hospitality work is available on request.
One structured brief. One shoot day. 587 pieces of content delivered across every channel in under 10 days — scalable across a single property or an entire portfolio.
See what your OTA commission is really costing you
Most hoteliers think of OTA commission as a per-booking fee. Enter your property details and see what you're actually paying every month — and what even a small shift to direct bookings is worth.
Industry average direct booking uplift from content: 8–15% over 6 months.
We use a conservative shift rate because OTAs have larger marketing reach than your direct channels today. Better content improves conversion — not reach. Over time, as your owned channels build audience, that shift accelerates.
These figures model OTA commission saved by shifting existing bookings to direct — new bookings generated by content are not included, so actual returns will be higher.
From brief to broadcast in four steps
No agency overhead. No weeks of back-and-forth. A structured process that gets authentic content in your hands in 14 days.
You shape the story
We help you write a precise content brief — what you want to say, who you want to reach, and where the content will live.
We find your creators
We source vetted local creators who know your market — people who can shoot your property the way guests actually experience it.
Content is produced
Creators shoot to your brief. Moving images, ambient scenes, guest moments — authentic content built for social and direct channels.
You own everything
Full commercial rights transfer to you. Post-produce, edit, distribute — your content, your way, forever. No usage limits.
We went from briefing to posting in under two weeks. The content was exactly what we'd have spent months trying to brief an agency on.
— Property Manager, Boutique Hotel, Hoi An (Beta client)
Everything your property needs to win on content
Moving Images Library
Cinematic video content for Instagram, TikTok, YouTube, and your direct booking site. Multiple formats from one brief. Stills available as frame grabs — no separate shoot required.
Brief Writing & Shaping
Not sure what to brief? We work with you to define your content strategy — what story to tell, which channels to prioritise, and how to brief creators for direct booking conversion.
Targeted Creator Sourcing
We don't use a generic marketplace. We identify and brief creators who understand your destination, your audience, and your brand — matched by region, culture, and guest demographic.
Rights & Licensing
Full commercial rights included in every engagement. No usage limits, no hidden licensing fees. Your content, your IP, your competitive advantage — in perpetuity across every channel.
Your competitors are already doing this
Compare what you actually get from each option — not just the price, but the return.
The flywheel: hospitality relationships → attribution data → creator network → better results → more relationships.
Every partnership starts with a Sprint — On Ramp. Here's where it goes.
One brief. One shoot. A full content library in 14 days. Proof before commitment — then scale across your portfolio.
Sprint — On Ramp
- 1 brief + 1 shoot dayadditional shoot days charged separately
- 50+ master clips+ formatted into 500+ platform-ready assets across portrait, landscape, Stories, and Reels.
- Social listening snapshot2 platforms · trend-informed brief
- 14-day turnaround
- Public asset portal
- Perpetual usage rightsyours forever
Active
- 6 briefs / year1 every 6 weeks
- Continuous social listeningall selected platforms tracked
- Client portalbrief, review, download
- Monthly performance reportreach, engagement, top content
- Same creator each shootbrand consistency
Always-On
- 10 briefs / yearmonthly cadence
- Bespoke trend strategydeep social-listening report
- Full attribution dashboardbooking lift · direct conversion · ROI
- Branded asset libraryyour logo + colors on our infrastructure
- First-pick creator matchingpriority queue + same crew
- Dedicated account manager
Enterprise
- Custom brief volume30–100+ briefs / year, negotiated
- Fully white-labelled libraryyour domain · no LC branding visible
- API access + integrationsPMS, DAM, analytics tools
- Dedicated production teamnamed producer + creative director
- SLA-guaranteed deliverycredit if we miss
All plans include 100% content rights · creator-vetted shoots · brief written for you · additional shoot days charged separately. No shoot fees until you're ready.
Everything you need to know before your first Sprint.
A Sprint pays for itself before most agencies have finished the brief.
A Le Collectif Sprint starts at $2,500. If your average room rate is $180/night and you shift just 10 bookings/month from OTA to direct, you recover that cost in under 5 months from commission savings alone.
Everything after that is margin. And that's before brand equity, repeat bookings, and owning your content library permanently — assets that keep working for years.
Let's scope your first Sprint — brief included, no commitment.
Tell us about your property. We'll scope a content brief tailored to your destination, guest demographic, and direct booking goals — and walk you through it together. No shoot fees until you're ready.